Attribute Guide
41 guides in this category.
- unit_pricing_measure7 min readGoogle Shopping Unit Pricing Measure Attribute: Requirements & ExamplesComplete guide to the unit_pricing_measure attribute in Google Merchant Center. Legal requirements, accepted units, how it interacts with…
- unit_pricing_base_measure7 min readGoogle Shopping Unit Pricing Base Measure Attribute: Requirements & ExamplesComplete guide to the unit_pricing_base_measure attribute in Google Merchant Center. How it works with unit_pricing_measure, standard base values by category,…
- tax4 min readtax Attribute in Google Shopping: US State Tax Configuration GuideComplete guide to the tax attribute in Google Merchant Center. Why it is US-specific, state/region/rate/tax_ship sub-attributes, the difference between…
- structured_title4 min readstructured_title Attribute in Google Shopping: AI-Generated Title GuideComplete guide to the structured_title attribute in Google Merchant Center. When to use it over the standard title attribute, the digital_source_type…
- size_type4 min readsize_type Attribute in Google Shopping: Regular, Plus, Petite & Maternity GuideComplete guide to the size_type attribute in Google Merchant Center. All valid values, the difference from the size attribute, plus/petite/maternity filter…
- size_system3 min readsize_system Attribute in Google Shopping: International Apparel Sizing GuideComplete guide to the size_system attribute in Google Merchant Center. All allowed values (US, UK, EU, DE, FR, JP, and more), why it is required for…
- size7 min readGoogle Shopping Size Attribute: Requirements, Size Systems & Best PracticesComplete guide to the size attribute in Google Merchant Center. Size system formats, variant setup, apparel vs. footwear rules, and optimization tips.
- shipping_weight3 min readshipping_weight Attribute in Google Shopping: Weight-Based Shipping GuideComplete guide to the shipping_weight attribute in Google Merchant Center. Allowed units (lb, oz, kg, g), how Google uses weight for shipping calculations,…
- shipping9 min readShipping Attribute in Google Shopping: Product-Level Overrides & Free Shipping BadgesComplete guide to the shipping attribute in Google Merchant Center. Sub-attributes, product-level overrides, free shipping annotations, delivery speed badges,…
- sale_price_effective_date4 min readsale_price_effective_date Attribute: Scheduling Sales in Google ShoppingFull guide to the sale_price_effective_date attribute in Google Merchant Center. Date range format for activating and expiring sale prices, common mistakes…
- sale_price7 min readsale_price Attribute in Google Shopping: Strikethrough Pricing & CTR ImpactComplete guide to the sale_price attribute in Google Merchant Center. How to trigger strikethrough pricing in Shopping ads, formatting rules, effective date…
- promotion_id8 min readGoogle Shopping promotion_id Attribute: Merchant Promotions Setup GuideComplete guide to the promotion_id attribute in Google Merchant Center. How to link products to Merchant Promotions, enable the "Special offer" badge,…
- product_type7 min readproduct_type Attribute: Your Own Taxonomy for Google Shopping BiddingComplete guide to the product_type attribute in Google Merchant Center. How to build a custom taxonomy for campaign segmentation, bid management, and product…
- product_highlight6 min readGoogle Shopping Product Highlights Attribute: Requirements & Best PracticesComplete guide to the product_highlight attribute in Google Merchant Center. Character limits, optimal number of highlights, what to include, and how they…
- price8 min readGoogle Shopping Price Attribute: Requirements, Best Practices & ExamplesComplete guide to the price attribute in Google Merchant Center. Why price mismatches are the #1 disapproval cause, correct formatting, VAT rules for EU, and…
- pattern6 min readGoogle Shopping Pattern Attribute: Requirements, Best Practices & ExamplesComplete guide to the pattern attribute in Google Merchant Center. When it's required, accepted values, variant rules, and optimization tips for apparel and…
- multipack7 min readGoogle Shopping multipack Attribute: Requirements, Rules & ExamplesComplete guide to the multipack attribute in Google Merchant Center. When it's required, how it differs from is_bundle, unit price calculation, and GTIN…
- mpn6 min readMPN Attribute in Google Shopping: Manufacturer Part Numbers ExplainedEverything about the mpn attribute in Google Merchant Center. When it's required, how it differs from SKU and GTIN, format rules, and how it interacts with…
- material6 min readGoogle Shopping Material Attribute: Format, Variants & Optimization GuideHow to use the material attribute in Google Merchant Center. Naming conventions, multi-material products, variant requirements, and query matching tips.
- link7 min readGoogle Shopping Link Attribute: Requirements, Best Practices & ExamplesComplete guide to the link attribute in Google Merchant Center. HTTPS requirements, landing page matching rules, tracking parameters, broken link…
- lifestyle_image_link5 min readlifestyle_image_link Attribute in Google Shopping: Contextual Image GuideComplete guide to the lifestyle_image_link attribute in Google Merchant Center. How it differs from additional_image_link, Performance Max usage, format…
- item_group_id7 min readitem_group_id in Google Shopping: Variant Grouping & Color Swatches GuideComplete guide to the item_group_id attribute in Google Merchant Center. How to group product variants, enable color swatches, required distinguishing…
- is_bundle7 min readGoogle Shopping is_bundle Attribute: Custom Bundle Requirements & ExamplesComplete guide to the is_bundle attribute in Google Merchant Center. When to use it, how it differs from multipack, GTIN rules for bundles, pricing…
- identifier_exists7 min readidentifier_exists Attribute: When to Use It & Common MistakesFull guide to the identifier_exists attribute in Google Merchant Center. When to set it to false, the risks of misuse, its relationship with GTIN and MPN, and…
- id7 min readGoogle Shopping ID Attribute: Requirements, Best Practices & ExamplesComplete guide to the id attribute in Google Merchant Center. Why it's your most critical feed attribute, how changing it destroys performance history, and…
- gender6 min readGoogle Shopping Gender Attribute: Values, Requirements & Targeting GuideHow to use the gender attribute in Google Merchant Center. The three accepted values, mapping strategies, search matching impact, and audience targeting for…
- custom_label_0 through custom_label_48 min readGoogle Shopping Custom Label Attribute: Campaign Segmentation Guide (0–4)Complete guide to custom_label_0 through custom_label_4 in Google Merchant Center. How all 5 label slots work, top segmentation strategies for bidding and…
- condition7 min readGoogle Shopping Condition Attribute: Requirements, Values & Best PracticesComplete guide to the condition attribute in Google Merchant Center. The 3 accepted values, when it's required, misrepresentation policy risks,…
- color8 min readColor Attribute in Google Shopping: Requirements, Format & Best PracticesEverything about the color attribute in Google Merchant Center. When it's required (apparel), how to format single and multi-color values, how it powers…
- certification4 min readcertification Attribute in Google Shopping: EU Energy Labels & EPREL GuideComplete guide to the certification attribute in Google Merchant Center. EU energy efficiency labels via EPREL database, certification_authority,…
- brand6 min readBrand Attribute in Google Shopping: Requirements, Rules & Best PracticesComplete guide to the brand attribute in Google Merchant Center. When it's required, how to format it correctly, private label considerations, and its impact…
- availability_date4 min readavailability_date Attribute in Google Shopping: Preorder & Backorder Date GuideComplete guide to the availability_date attribute in Google Merchant Center. When it is required, ISO 8601 date format rules, country support, and what…
- availability8 min readGoogle Shopping Availability Attribute: Requirements, Values & Best PracticesComplete guide to the availability attribute in Google Merchant Center. The 4 accepted values, landing page matching requirements, how OOS products waste…
- age_group8 min readGoogle Shopping Age Group Attribute: Values, Requirements & Best PracticesComplete guide to the age_group attribute in Google Merchant Center. The 5 accepted values with age ranges, apparel requirements, children's product safety,…
- ads_redirect6 min readGoogle Shopping ads_redirect Attribute: Ad Click Tracking & URL Override GuideComplete guide to the ads_redirect attribute in Google Merchant Center. How to use it for ad-click tracking URLs, keeping your canonical link clean for SEO,…
- additional_image_link7 min readadditional_image_link: Multiple Product Images in Google ShoppingComplete guide to the additional_image_link attribute in Google Merchant Center. How to add lifestyle shots, detail views, and extra angles — and the CTR…
- title4 min readGoogle Shopping Title Attribute: Requirements, Best Practices & ExamplesComplete guide to the title attribute in Google Merchant Center. Character limits, formatting rules, optimization tips, and real examples.
- image_link5 min readimage_link Attribute: Google Shopping Image Requirements & Best PracticesComplete guide to the image_link attribute. Resolution requirements, file formats, content rules, and tips for images that drive clicks.
- gtin4 min readGTIN Attribute in Google Shopping: EAN, UPC & ISBN RequirementsEverything about the GTIN attribute for Google Merchant Center. Formats (EAN-13, UPC-A, ISBN), validation rules, when it's required, and how it affects…
- google_product_category4 min readgoogle_product_category Attribute: Taxonomy, Mapping & Best PracticesHow to use the google_product_category attribute correctly. Taxonomy lookup, ID vs path, specificity rules, and impact on search matching.
- description5 min readGoogle Shopping Description Attribute: Requirements & Optimization GuideHow to write effective product descriptions for Google Merchant Center. Character limits, formatting rules, SEO impact, and practical tips.