Author
Jakub Kašparů
Co-founder of Boostora
I have been automating PPC since it was still called AdWords. Twenty years in paid media, twelve of them inside the Google Ads API. I turned hand-built campaigns into scripts, scripts into products, and products into an agency — €200M+ in ad spend managed, 1,000+ projects run and mentored, 300+ specialists trained in PPC scripting.
In 2015 I gave a main-stage case study at Marketing Festival in Brno on automating Sklik campaigns with scripts, and launched ppc-scripts.eu — back when scripting your bidding was still a heresy.
Between 2016 and 2018 I ran paid public workshops on PPC automation, mostly in Prague, and trained somewhere north of 300 specialists to script their own campaigns. In 2017 I spoke in the international session of PPC Masters Berlin, and Google invited me to its Performance & Branding Summit in Prague. In 2018 the scripts became a product: PPC Robot, a SaaS for reporting and campaign automation over the Google Ads API.
Since 2025 I have been building Boostora — AI enrichment for Google Shopping feeds — and shipping in a week what used to take two developers six months. The constraints I spent 20 years working around are simply gone. Everything on this blog is written from that seat.
What I write here
Every feed attribute, every disapproval we know how to clear, and what Merchant Center does with each one.